Bridgeport, Conn.-The University of Bridgeport women's basketball team has joined the "Play 4Kay" team in an effort to raise breast cancer awareness and funds for the Kay Yow Cancer Fund in support of research to combat the disease. This Saturday, February 4 is designated as the Purple Knights' "Play4Kay" contest as they host C.W. Post at 1 p.m.
Donations for the team's efforts can be made online through the Bridgeport team page at http://www.play4kay.org/ubknights
Fans are encouraged to wear something pink to the game, and they will also be able to donate to the Kay Yow Cancer Fund at Hubbell Gym on Saturday.
The Women's Basketball Coaches Association (WBCA) started "Pink Zone" in a unified effort to assist in raising breast cancer awareness. The initiative, formerly known as "Think Pink," began in 2007 with more than 120 schools unified in its efforts. For 2012 and beyond, the WBCA Pink Zone has been rebranded as Play 4Kay.
The late Kay Yow, the Fund's namesake and former North Carolina State University head women's basketball coach, was a past president and founding member of the WBCA, and a galvanizing voice for the Association. Yow was first diagnosed with breast cancer in 1987, and passed away on January 24, 2009, after facing her third bout with the disease.